Community is the latest buzzword in online marketing. but what does it really mean? How are communities built - and why? Is there ROI in building communities around brands. Is web 2.0 community? Join us on January 30th as we'll answer all these questions and more.
Sessions:
I'm B2B; can community work for me? Presented By: Jennifer Evans, President and Founder, Sequentia Communications
Click to Connect: etribes and emarketing Presented By: Robert V. Kozinets, Associate Professor of Marketing, Schulich School of Business
Building Brand Communities: Using online tools to nurture your community Presented By: Lee Dale, President of Smack Inc.